The article Aesthetic – Usability Effect argues the importance of using aesthetic design rather than unaesthetic design. The author argues that aesthetic design is more likely to gain the trust of user because of its appeal and design. According to Mark Boulton, “The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs.” (Boulton, 2005) Aesthetic design when applied has more chances on being used than unaesthetic design however usable or not. When designing things, it is essential to consider the usability side of it. The main thing is that the product has the aesthetic design applied and is usable and preferably customisable. According to the Usability Professionals Association (2008) “usability is a degree to which, something software, hardware or anything else- is easy to use and a good fit people who use it”. Usability, in a product plays an important role in its success of selling. People prefer nice and pretty things when it comes to choosing product, although both products might be the same, the appearance of it and how easy it looks to use matters. As part of the design process both aesthetic and functional considerations are evaluated, which requires considerable research, consideration, modification and redesign (Brinkkemper, 1996). “The aesthetics of a product have far-reaching consequences. The desire to posses attractive items is an innate part of the human condition and we should use this to our advantage.” (Towers, 2010)The consumer will more likely to choose a certain product because of its aesthetic design as it is both pleasing and usable looking. In conclusion, the importance of using aesthetic design is intrinsic part of the design process, aspire to make your product look appealing and usable to gain the trust of the consumer.


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Towers, A. (2010). Aesthetic-Usability Effect. Retrieved from Usability Friction website: