Q1 Summary Aesthetic Usability

The article Aesthetic – Usability Effect argues the importance of using aesthetic design rather than unaesthetic design. The author argues that aesthetic design is more likely to gain the trust of user because of its appeal and design. According to Mark Boulton, “The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs.” (Boulton, 2005) Aesthetic design when applied has more chances on being used than unaesthetic design however usable or not. When designing things, it is essential to consider the usability side of it. The main thing is that the product has the aesthetic design applied and is usable and preferably customisable. According to the Usability Professionals Association (2008) “usability is a degree to which, something software, hardware or anything else- is easy to use and a good fit people who use it”. Usability, in a product plays an important role in its success of selling. People prefer nice and pretty things when it comes to choosing product, although both products might be the same, the appearance of it and how easy it looks to use matters. As part of the design process both aesthetic and functional considerations are evaluated, which requires considerable research, consideration, modification and redesign (Brinkkemper, 1996). “The aesthetics of a product have far-reaching consequences. The desire to posses attractive items is an innate part of the human condition and we should use this to our advantage.” (Towers, 2010)The consumer will more likely to choose a certain product because of its aesthetic design as it is both pleasing and usable looking. In conclusion, the importance of using aesthetic design is intrinsic part of the design process, aspire to make your product look appealing and usable to gain the trust of the consumer.


Boulton, M. (2005). Aesthetic Usability Effect. Retrieved from Mark Boulton website:


David, A., & Glore, P. (2010). The impact of design and aesthetics on usability, credibility, and learning in an online environment. 13(4), Retrieved from


Kripintiris, K. E. (2008). Web aesthetics and usability:an empirical evaluation of white space. Retrieved from:


Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of Design (pp.18‐19). Massachusetts: Rockport

Towers, A. (2010). Aesthetic-Usability Effect. Retrieved from Usability Friction website:



Q2 Examples Aesthetic Usability

The company Apple has the reputation for having the most stylish gadgets on offer, one can say that it is almost an accessory that you match with your outfits. I have the apple iPhone 4 as an example of the aesthetic-usability design. It is a very user friendly and is very appealing to the eye. The slim design is excellent, as the “thinner the better” is popular among gadgets. The key functions are also very basic and it is very easy to learn. iPhone 4 is popular among young, old and everyone in between and almost everyone has one which proves it to be favourable among the other mobile phones in the market.

Apple iPhone 4 retrieved from:


Macbook air is another example of an apple product. MacBooks are generally favoured by creative people for its creative functions. This particular macbook is the thinnest laptop apple has to offer. Its slim design and its aesthetic features makes it look like an accessory. The usability area is a bit vague as some people consider using MacBooks a pain as they are used to using a windows computer because it is more marketable and affordable.

Macbook air 13 inches image retrieved from:


This black BMW M3 is an excellent example of clever use of aesthetic design. BMW has the reputation for providing stylish looking cars which also provides outstanding features.  Most BMWs have the same exterior body contour and uses the same BMW logo.

Black BMW M3 image retrieved from