The use of psychology in design is necessary as certain elements communicate different things to different people. It is important that we consider the emotions of our audience when designing. It affects the use of colour, images and certain elements. Colours, in particular conveys different kinds of emotions. The colour red is associated with “danger” and must be used in stop signs and other warning signs. However, it is also widely used in leading fast food chains as it communicates hunger. It is crucial to use psychology in design in accordance with the target audience. Each product advertises different things and the use of psychology will aid the communication between the producers and the consumers.