Q1 Credibility Summary

The importance of web credibility according to Fogg is, “The web can be a highly credible source of information,’ but ‘can be one of the least credible information sources’” (Fogg, 2003). Credibility is an intrinsic element of a website. It must be highly regarded and considered when establishing a website as trust is the most valued commodity in the internet. You must gain the trust of your visitors if you want your website to succeed.Credibility is essential to make people click into advertisement and register for it. There are several ways on how to identify a credible website and below are some examples; check the url of the website if it starts with http:// or https:// it is highly reliable. When gaining information from the web page you must look for signs as to whether the author has the qualifications to conduct a certain research or provide a certain thesis. There are five  helpful signs that can help your blog page become credible and they are

1. Keep Advertisements minimum

2.Update content regularly

3.Consider the design and ease of use

4.Be transparent on who you are

and lastly, make it easy to verify claims.

*ideas sourced from (Hart, n.d)


Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using Computers

to Change What We Think and Do (pp. 147‐181). Amsterdam: Morgan Kaufmann Publishers.

 Hart, S. (n.d.). What makes a website credible? top 5 credibility signals. Retrieved from


How to improve website credibility. (2007, June 04). Retrieved from http://www.avangate.com/company/resources/article/website-credibility.htm

Q2 Wikipedia Issue

Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians .(Rouse, 2008) It can be edited freely by anyone registered in wikipedia. It does not require the editor to have a certain qualification to edit a certain page which questions its credibility. Wikipedia, however, provides an in text and end text referencing. This sources are unknown and must be checked or double checked or triple checked to assure that the information is factual. The use of Wikipedia at Edith Cowan University is forbidden as it is not a reliable resource for information. We are also encouraged to do further research not just get our information in a one-stop website that has no credibility what so ever. Wikipedia is acceptable for personal research if you are willing to take a risk. There are far too many credible resources out there as the web offers an abundance of reference websites with more credible reputation. The editors of Wikipedia can be anyone, it can be a ten-year old boy who is mucking around with his father’s computer and we would not want to take a risk on citing wikipedia as our resource as we might know much more than what is stated in there. University requires to do intensive research and it would be wise if we can avoid wikipedia altogether.

Q3 Web credibilty issues

Most websites allow random people to edit their text and their information. Therefore, anyone can alter information without credible resources.

As the demand for customising and accessing information online reaches its peak so does the declining trust people have in certain websites. Some websites allows their users (Some must register) to edit certain information without credible resources. Wikipedia is an excellent example for this and has a positive and negative reputation for some users. Gathering information online has been a huge part of researching and the more curious we get the more that we will want information. The main media that we use when accessing information is through the internet and we must try and filter what websites are credible and what websites are not.

Some websites or pages, e.g Facebook like pages- can be set up by random unqualified people.

The web is a vast place and anyone can certainly set up a website and provide information whether it is factual or not. Rumours and whatnot can be seen in different websites and altered images plastered all over the internet. Credibility is such an important part of a website, and without it the success of your website would be non existent. As some websites become all too lenient when editing their information and letting people edit their information the users must become wary of certain fictional things that can be seen online. Online resources has good sides and bad sides and it is entirely up to us to decipher the credible sites to not so credible sites.

Websites can be easily made and mask its true purpose of scamming people

There are several websites which will send you unwanted spams once registered

Online shops can be targeted by fraudulent items and paying must be done so securely e.g paypal


Activity 2 Credibility Website examples

Presumed Website example

http://www.endingviolence.org/ is a Canadian website that speaks directly to the audience without further examine the website. This certain website is a government website which helps victims of any forms of violence against or majority of women.





Reputed Website example 

http://www.fashiontoast.com/ is a fashion blog owned by Rumi Neely. This certain page started as a blog and was later developed into a website because of its inevitable success. Fashiontoast.com has won Best Personal Style Blog and Blogger of the year in 2011 from Bloglovin’






Surface Website example

http://asos.com/ is an online boutique based in the UK and has a very simple website layout.It has been professionally designed to look like an online store and has elements of an online store such as the register button, shopping cart & pay now options.



Earned Website example 


is an Australian news website which is highly credible and informative. As an online version of a newspaper, this site has earned reputation of holding reliable information and credible resources through journalists’ inputs.



Q1 Perfomance Load Summary

The article Performance Load argues that the more cognitive load is involved in a task, the more likely that the task will be accomplished easily. There are two kinds of loads and they are cognitive load- which focuses on the use of mental capacity in rider to complete a task and the kinematic load-which focuses on the physical exertion required to complete a task. “Cognitive load theory (CLT) is an instructional theory derived from our knowledge of the evolutionary bases of human cognitive architecture and the instructional consequences that flow from that architecture” (UNSW n.d) Furthermore, the use of cognitive theory to solve a certain problem is exhausting for users and must be minimised in order to complete a task quicker. According to Connie Malamed, Our working memory can only hold minimum capacity so we must eliminate unnecessary information. Our working memory is very vulnerable to overload so we must try to only remember things that are important. One way of doing this is using the strategy “chunking” it is a strategy wherein certain information are grouped into small units which makes it easier to remember. In conclusion, when designing something it is advisable that we focus more on the kinematic side of it as it more like to be be accomplished faster when kinematic load is applied.


Malamed, C. (n.d.) What is Cognitive Load? Retrieved from The elearning coach website:http://theelearningcoach.com/learning/what-is-cognitive-load/

Cognitive Load Theory. (n.d.) Retrieved from UNSW Arts and Social Sciences website:http://education.arts.unsw.edu.au/research-education/cognitive-load-theory/

Lidwell, W., Holden, K., & Butler, J. (2003). Performance Load. In Universal Principles of Design (pp.148‐149). Massachusetts: Rockport.

Malamed, C. (n.d.) What is Cognitive Load? Retrieved from The elearning coach website:http://theelearningcoach.com/learning/what-is-cognitive-load/

Sweller, J. (n.d.). Cognitive load theory. Retrieved from http://www.instructionaldesign.org/theories/cognitive-load.html


Q2 “Chunking”

The term “Chunking” also known as clustering refers to how human memory utilisation works.(Reh, n.d) Reh, argues that chunking is better than multi tasking as it focuses on one things which makes the task easier to accomplish. It is a good strategy to remember things by using “chunks” if we join things in a unit. Our memory is easily overloaded with too much details hence chunking can be very helpful to reduce cognitive load. If we are to program our minds into remembering chunks of details instead of singular ideas it will all be too crowded. According to Harvard psychologist George A. Miller’s “The Magical Number Seven, Plus or Minus Two”, all information must be grouped together in small digestible units as it makes it easier for us to remember it. “By chunking information the author improves the reader’s comprehension and ability to access and retrieve the information.” (“Chunking principle ,” ) is essential that we consider this when we are making a presentation or studying something. Cognitive load refers to the use of our mental capacity to remember or figure out how to attain a task and if we apply chunking it would be easier for us to achieve our goals. In conclusion, chunking simply makes it easier for us to remember things and is highly regarded when trying to reduce the cognitive load when creating or memorising something.





Chunking principle . (n.d.). Retrieved from http://www.chambers.com.au/glossary/chunking_principle.php

Reh, F. J. (n.d.). Don’t multi-task when you can use chunking. Retrieved from http://management.about.com/od/yourself/a/chunking1106.htm

Q3 Psychology in design


, ,

The use of psychology in design is necessary as certain elements communicate different things to different people. It is important that we consider the emotions of our audience when designing. It affects the use of colour, images and certain elements. Colours, in particular conveys different kinds of emotions. The colour red is associated with “danger” and must be used in stop signs and other warning signs. However, it is also widely used in leading fast food chains as it communicates hunger. It is crucial to use psychology in design in accordance with the target audience. Each product advertises different things and the use of psychology will aid the communication between the producers and the consumers.

Activity 2 Performance load




The Rubik’s cube is a toy that satisfies the cognitive side of performance load. One must figure it out how to solve this puzzle and it uses analytical thinking to solve this puzzle. kinematic load is also used when solving this puzzle as it requires physical activity.



Rubik’s cube image retrieved from:




The electronic window control in a car is a good example of kinematic load. The buttons are there to be pressed which performs a function and does not require too much thinking to be figured out.



Honda Civic Interior window control image retrieved from


This TV remote control is an example of a kinematic load. A remote control has one function and that is to control things without approaching the object.




Sony KDL-46 Z 4500 remote control image retrieved from:


Q1 Summary of Consistency in design

Consistency according to www.dictionary.reference.com refers to the agreement, harmony, or compatibility, especially correspondence or uniformity among the parts of a complex thing: consistency of colors throughout the house. article discussed the importance of consistency in design, it make things easier for the consumers to use products through previous knowledge. According to this article, consistency has four kinds and they are; aesthetic- which focuses on design, Functional-which is a transferable symbol, Internal-which gains the trust of consumers & External which focuses on elements in an environment. (Lidwell, 2003 p. 46) Consistency is a crucial part of the design. It helps gain the trust of the consumers and rely on its consistent use of elements. It focuses on making things more usable and easier for people to understand.”Consistency can be something that you can use to your advantage, rather than a straitjacket that constricts you unnecessarily. It can help minimize your development and maintenance costs, free you from having to be concerned about relatively trivial design issues, and provide an enhanced user experience for your customers.”(Gaffney, 2005) Consistency, altogether makes it easier for users to be familiar with the product or technology. If a company uses consistency in its products, it would gain trust of people. When designing, it is important to consider the user’s current knowledge. It is also advisable that we anticipate their current knowledge so we can adapt and design things accordingly. “When you think about consistency, you’re thinking about the product. When you’re thinking about current knowledge, you’re thinking about the user. They are two sides of the same coin.”(Spool, 2005) Spool argues that the importance of knowing what the consumers already know will help the design of product and consistency goes hand in hand with current knowledge. In conclusion, the use of consistency in design such be regarded as an important element. People, by nature are more comfortable using products they know and feels like they know it.

consistency. (n.d.). Collins English Dictionary – Complete & Unabridged 10th Edition. Retrieved June 03, 2012, from Dictionary.com website:


Gaffney, G. (2005, February 25). Why consistency is critical. Retrieved from


Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic-Usability Effect. In Universal Principles of Design (pp. 46). Massachusetts: Rockport

Spool, J. (2005, September 15). Consistency in design is the wrong approach. Retrieved from http://www.uie.com/brainsparks/2005/09/15/consistency-in-design-is-the-wrong-approach/

Q2 examples Consistency



This black quilted chanel bag is a good example of consistency in design. Majority of chanel leather goods uses the quilted design which makes it its trademark. Chanel uses the same chain for its bag & the same chanel logo which communicates to the consumers and uses its reputation as a sophisticated and trusted brand.

Chanel bag image retrieved from:









This on/off switch button is a good example of functional consistency. This symbol has the universal meaning of turning something on and off and can be transferred into different things and will still hold its meaning and function. This makes the device easier to use as everyone knows what this button can do.

Switch button image retrieved from:




This stop sign logo is an excellent example of external consistency. This stop sign symbol works well with other internal consistency. The use of red in this symbol signifies danger and is associated with warning signs. Most people react to the colour red as a warning and if the colour of this sign would change into blue, it would not have the effect as it had before. It is important to use consistency in signs like this as it is associated with safety in our roads.


Stop sign image retrieved from: